World-Renowned Brand, Duracell, Partners with KBM

World-Renowned Brand, Duracell, Partners with KBM

KBM, Duracell | New Partners

We at Kelly Brand Management (KBM) are thrilled to share that we’ve been selected as the sales agency of choice for Duracell, the world’s leading personal power tech brand.

“Duracell is a truly iconic brand that we are honored to have been selected to represent. We are excited to utilize our team’s cross-channel representation and advanced analytics program, KBMetrics, to further extend Duracell’s brand.”

Joel Bell, president, Kelly Brand Management

Led by John Mancini, vice president of alternate channels, and Josh Dutton, vice president of sporting goods, KBM has a long track record of results in these categories.  

“Consistently meeting our clients’ sales and profitability goals is how we are measured in our industry. Our value comes from the strong relationships we maintain with both clients and retailers. We are a true extension of our clients’ brands and consistently work to meet or exceed performance goals set by both.”

John Mancini, vice president of alternate channels, Kelly Brand Management

Always striving to bring a unique perspective and powerful range of brand development to the table, we see our customers crush their goals and win big. This degree of attention and care is one of the many reasons Duracell chose to work with us.

“Duracell is partnering with KBM to manage and grow our business in the Sporting Goods & Alternate Channel segments. A priority of ours is delivering better category results, and we know that partnering with KBM will give us improved sales support and better category data and analysis to expand distribution. This supports our ongoing effort to improve service levels to all Duracell customers.”

Bryan Wade, Director of Sales, Duracell Alternate Segment

To witness our powerful combination of philosophy and strategy, click here.

About Duracell

Started in the 1920’s, the Duracell brand and company was recently acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) and has grown to be the leader in the single-use battery market in North America. The iconic Duracell brand is known the world over. Our products serve as the heart of devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles. Our recharging technology allows consumers to live life without limits. Berkshire Hathaway Inc. is a $210B holding company owning subsidiaries that engage in diverse business activities. Visit www.duracell.com for more information; follow us on Twitter.com/Duracell and like us on Facebook.com/Duracell.

To view the release on The Outdoor Wire, click here.

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