About KBM

Kelly Brand Management is a full-service sales and marketing agency and business management consultancy. We thrive on helping our brand partners achieve their goals.

What drives us?

Winning for our clients!

We are a team of experienced sales professionals who have a history of business management success. Our unique combination of philosophy, strategy and execution allows us to consistently outperform other sales agency models.

KBM’s services are a solution for our clients as we increase your distribution across all markets and channels. We work with our clients in all facets from packaging, product development, pricing , strategic planning, brand management etc. to assure we meet your goals and objectives.

Kelly Brand Management Team


Joel Bell


With over four decades in the sales field, Bell has developed relationships that span a number of different verticals and industries. He now leads a team of fellow seasoned sales professionals to offer full-service agency partnerships to a range of clients.

John Mancini

VP, Specialty Channels

With +38 years of sales experience in all CPG channels and his contacts throughout the industry; John will continue to build a KBM that services our clients and customers with consistent success.

Josh Dutton

VP, Sporting Goods

Since beginning a career in sales over fifteen years ago, Dutton has excelled in developing and executing retail sales strategies that deliver profitable growth for business partners in the Sports and Outdoor channels.

Glen Reich

VP, eCommerce

Thriving on winning market space through strategic eCommerce plans and execution, Reich heads a team of eCommerce professionals that have proven an ability to drive sales by acquiring customers through an advanced means of targeting within the online space.

Dan Scriver

Director of Grocery, Convenience & Specialty

Scriver has spent a vast majority of the 2000s helping Grocery, Convenience, and Specialty Stores develop and become more successful. As a leader within Kelly Brand Management, he has continued to ensure these types of clients grow and succeed.

Sales & eCommerce

Jessica Curry

Operations Manager

Mike Reis

Sr. Account Manager, Dealer Accounts

Rob Viner

Sr. Account Executive

Matt Bratton

Account Executive

Tori Boggs

Account Coordinator

Katie Vautier

Account Manager

Brandon Williams

Sr. Digital Marketing Specialist

Erin Hanish

Digital Marketing Specialist

Kevin Irrer

Account Coordinator

Cara Kelly

Account Coordinator

Rich Lookabaugh

Sr. Account Executive

Reed Blalock

Account Executive

Manufacturing, Business Strategy & Consulting

Dennis Moss
Richard Rotroff
Hunter Hall

Accounting & HR

Wendy Bryant
Wendy Bryant
Judy Boldin
Judy Boldin
Wendy Silvey
Wendy Silvey
Todd West
Tracy Vaughn


Laura Rotroff
Rachel Shoemake
Debbie Malone
Colleen Watson
Joe McDaniel
Jay Howard

The KBM Approach



Straight from the beginning, we are dedicated to earning your trust. Your team will complete satisfaction surveys regularly, so we’ll always know where we stand and how to proactively course-correct if needed.



We communicate early and often. Our client communication strategy entails bi-weekly touch base meetings and weekly reporting to show a real-time picture of what’s successful.

Sales Power

Sales Power

We specialize in brick and mortar and eCommerce sales management, extending your reach to get your product on more shelves and into more homes through our network of distributors, buy groups, retailers, and dedicated dealer teams.

We’re here to help you make more sales

The KBM team partners with high-performance brands seeking growth. We are experts in digital strategy and e-commerce and would enjoy the opportunity to provide you with a no-obligation website audit.

And while you’re here, feel free to find out more about what we do and who we serve.