About KBM

Sharing your passion

We are a team of experienced professional executives who love the outdoors and active lifestyle.

What drives us? Winning for our clients!

When you partner with Kelly Brand Management you get…

Clarity

Clearly defined business goals and data-driven performance metrics

Sales power

Omni-channel sales management – distributors, brick and mortar retailers, buy groups, dealers, and major ecommerce retailers – utilizing one sales team

Winning strategies

Our unique combination of philosophy and strategy outpowers other sales agency models.

Our Team

Leadership

Joel Bell

President

John Mancini

VP Alternate Channels

Joshua Dutton

VP Sporting Goods

Glen Reich

Director of eCommerce

Dan Scriver

Director of Sales, Grocery & C-Store Channels

Sales, eCommerce and Digital Marketing

Jessica Buss

Sr. Account Executive

Mike Reis

Sr. Account Manager, Dealer Acc.

Rob Viner

Sr. Account Executive

Matt Bratton

Account Executive

Kaylyn Hopper

Digital Marketing Specialist

Brandon Williams

Digital Marketing Specialist

Morgan Reich

Account Coordinator

Tori Boggs

Account Coordinator

Kathleen Vautier

Account Coordinator

Jimmy Giarraputo

Social Media Specialist

Support Team

Dennis Moss

Manufacturing

Todd West

Accounting

Hunter Hall

Business Consulting

Laura Rotroff

Marketing

Wendy Bryant

Accounting

Judy Boldin

Accounting

Wendy Silvey

Accounting

Rachel Shoemake

Marketing

Adrienne Hood

Shipping & Receiving Manager

Stuart Edmonson

IT

Matthew Denessen

IT

Tracy Vaughn

HR

Need better placement at retail?

We stay in front of BIG BOX and Key Account buyers!

They expect to see, and hear from us regularly. We look at the big picture when working on getting your line placed to include sales cycles, marketing, inventory readiness and more. We have established relationships will all of the national accounts!

We work close with all major account buyers.

They expect to see, and hear from us regularly. We look at the big picture when working on getting your line placed to include sales cycles, marketing, inventory readiness and more. We have established relationships will all of the national accounts!

A few of our valued customers

We’ve got an App to help you sell more!

Our exclusive Dealer Pro App Delivers a Robust Business Tool for Dealers and Manufacturers

One of the major challenges facing Hunting, Fishing, and Outdoor sales agencies is servicing the dealer business. With more than 2,500 U.S. dealers, both the size of this segment and its fragmented nature have made it prohibitive for the majority of sales agencies to service the business affordably and effectively. The current model leaves manufacturers frustrated with a lack of results, while sale agencies struggle to be profitable.

Dealer Pro Key Features


More dealer touchpoints for manufacturers/sales reps – Push notifications will alert dealers instantly to a variety of information including new products, closeouts, rebates, trade show details, hot buys or order updates.


Marketing and sales information easily disseminated from manufacturer to dealers – Information will be categorized by manufacturer and will include advertising plans, in-store marketing, displays, MAP (minimum advertised price) holidays and any other assortment changes from the manufacturer.


Similarly, dealers will be equipped with more knowledge on how to sell manufacturer products. Manufacturers can provide content to the app to educate dealers on new items.


Easier ordering – Dealers can place orders with sales reps directly through the app both in-store and at industry trade shows. Order history is saved for easy re- ordering and forecasting.


One-stop for pro-staff and sales rep contact Info – The app will provide dealers with contact information for their local rep and pro-staffer.