Channels

The Kelly Brand
Management Difference

We make sure buyers see your products
KBM’s advanced retail and ecommerce solutions give you access to the most sought-after selling channels. We leverage our expertise to optimize your ecommerce product pages and deliver prime shelf placement in brick & mortar.
We put you on the fast-track to growth
Our growth and marketing solutions help clients sell more products, more often, for more profit. KBM’s internal marketing teams and trusted partners will get your products on the shelf then quickly create demand to move inventory into consumer’s carts.
Ecommerce expertise

KBM will deliver a professional web presence for your brand. We leverage that with best-in-class SEO, full-service advertising and content services, and product review generation.

Best-in-class SEO and product services
Mass retailer relationships

KBM account managers are experienced industry professionals! Every KBM Account Manager has 10+ years’ experience within their territory servicing big box/mass retailers and independent dealers.

Additionally, our relationships cover all levels of management; from buyer to replenishment analyst.

Advanced software and strategies

Dealer Pro is our industry-first sales app, connecting independent dealers and manufacturers to increase sales opportunities for both parties. For major dealers and buy groups, KBM assigns only our most experienced Account Managers.

KBM supports specialty grocers, artisan food producers, family farm brands and more. Our vast network of retail customers is the perfect growth opportunity for your product line.
After finding the market gap for your product, we’ll target discerning consumers who value quality and transparency, We also leverage the latest trends to promote natural food brands.

Shopping can be fun
Though natural products are just 10.5% of the market’s dollar volume, they represent 29.3% of the market’s dollar growth.
Relationships you can count on

The KBM sales force gives you unique access to a diverse array of food industry businesses including food retailers, grocery, convenience, club & big box, alternate, food service distributors, ecommerce, and more.
The robust KBM portfolio includes brands that can suit the multiple product categories of top grocery and convenience retailers.

Experienced in all segments of specialty retail

Through relationship-building, industry experience and innovation, KBM puts retail businesses on the path to exponential growth.

Results you can rely on

KBM is a performance-based agency. We pride ourselves on consistently meeting objectives through creative marketing solutions.

Amplifying your business

Our polished team is an extension of your business mission. The KBM team is committed to staying true to our clients’ unique business ideas

We use all the tools at our disposal to build a profitable online space for your product.
Rich content
Show customers comparison charts, buying guides, videos, alternative view images, ratings, reviews, and Q&A content.
Virtual shelf
We deliver with timely and accurate item setup and maintenance. 100% of KBM SKUs have item pages.
SKU strategy
Our assortment and SKU rationalization strategy includes brand exclusives, extensions, bundling, trial, and premium offerings.
Web Traffic
Use us for paid search (SEM), supplier site backlinks, social media content, affiliates, email marketing and more.
The KBM marketing team
Use the KBM team to develop and adopt strategic multichannel campaigns.
Price strategy
Focusing on profitability, we use trend knowledge to gain market share with competitive and value-based product selection,
Replenishment support
KBM offers flexible order management, timely fill-rates, reasonable minimum order quantities, and an on-time shipment rate over 98%.
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